ecoAmerica is an environmental nonprofit that uses consumer research, partnerships and engagement marketing to shift the personal and civic choices of mainstream Americans. By starting with people instead of issues, and focusing on opportunities and benefits instead of costs and consequences, ecoAmerica makes environmental protection personally relevant to Americans. ecoAmerica's innovative marketing programs deliver these messages to specific audiences and to inspire durable changes in attitudes and behavior.

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ecoAmerica worked with The Princeton Review to develop the college Green Rating. To define the survey and scoring, ecoAmerica assembled a panel of higher education sustainability experts. The result is the largest assessment of college green practices in the United States relating to student quality of life and preparation for the growing green economy.